EST. 2007 · BROOKVALE NSW · SHIPPING WORLDWIDE

The Australian company behind Clinks & Dapper Roo.

We design, stock and personalise the good stuff — 3,000+ cufflink designs, watch storage, premium bamboo socks — and ship it from Sydney's Northern Beaches to the world. Climbing since 2007.

Cufflinks & men's accessories Premium bamboo socks Brand 03 — launching soon
The Cre8ive Group logo

WHAT WE DO

One rope.
Two brands.

The Cre8ive Group builds and runs specialist online stores for men's accessories. Each brand stands on its own — its own name, own personality, own customers — backed by the same climbing team, the same Brookvale warehouse, and the same stubborn belief that quality shouldn't cost an arm and a leg. And a third climber joins the rope soon.

BRAND 02 · DAPPERROO.COM

Dapper Roo logo

Premium bamboo socks
with personality.

The younger sibling. Super-soft, 200-needle bamboo socks in designs that start conversations — weddings, arcades, Kombis and everything in between. Hypoallergenic, thermo-regulating, and proudly un-boring.

  • Bamboo fibre
  • 200-needle count
  • Custom runs from 200 pairs
Meet the Roo ↗

BRAND 03 — ON BELAY

The third climber
is gearing up.

Something new is being stitched together in Brookvale. Same standards, its own personality — and that's all we're saying for now.

LAUNCHING SOON · WATCH THIS SPACE

BY THE NUMBERS

The shape
of the group.

Nineteen years of steady climbing, in six stats.

YEARS ON THE WALL
19
BRANDS UNDER THE ROOF
2
DESIGNS IN STOCK
3,000+
FIVE-STAR REVIEWS
30,000+
WARRANTY, EVERYTHING
2yr
AUSTRALIAN OWNED
100%

THE STORY — SHORT VERSION

It started with one
overpriced pair of cufflinks.

In 2007 a simple pair cost Ben's now-wife over $100 at a Sydney department store. That felt wrong. The rest is nineteen years of fixing it.

  1. 2007

    The frustration

    One overpriced pair too many. Ben and Priscilla decide Australia deserves better — and start building it.

  2. 2009

    Doors open

    The online store launches from a small Sydney unit with exactly twenty styles. No looking back.

  3. 2016

    The acquisition

    The group buys Benjamin Cufflinks — one of Australia's best-known cufflink stores — and keeps climbing.

  4. 2026

    Cuffed becomes Clinks

    New name, new mark, same climbing team — now serving customers worldwide.

  5. TODAY

    Base camp, Brookvale

    3,000+ designs and 30,000+ five-star reviews later, everything ships from the Northern Beaches.

THE CLIMBING TEAM

Two climbers.
Still roped together.

The two figures on the 8 aren't decoration.

Ben Porter

Ben Porter

CO-FOUNDER & DIRECTOR

Started the climb in 2007 over a pair of cufflinks that cost too much. Still leads the route.

Priscilla Devigan

Priscilla Devigan

CO-FOUNDER & DIRECTOR

The other half of the climbing team since day one. Keeps the whole expedition moving — and honest.

THE SUMMIT — SAY G'DAY

Talk to the
climbing team.

Partnerships, wholesale, media, or just curious — the official details are all here, tidy and in one place.

LEGAL ENTITY
The Cre8ive Group Pty Ltd
ABN
82 633 685 015
ACN
633 685 015
HOURS
9:00–17:00 AEST, Mon–Fri
Email us Call the office

Next summit's already picked.